Alexander McQueen went by way of many designers this menswear season and opted out of showing a full collection on the runway. Instead, the designer chose to present his S/S 2010 collection in a kind of eerie video directed by David Sims. Dazed Digital says the video "represents a journey as artistic ideas metamorphose into their physical manifestations, and as the artist himself submits to the painstaking process of invention." What that translates to on film is a guy rolling around in paint playing with what look like Lincoln Logs, a guy in underwear running down a hallway, and another guy sitting in a chair drawing all over himself with a marker. As far as the clothes go, looks like you'll have to keep waiting.
via Dazed Digital
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